Mobile Prototype

Zoom rentals prototype

A simple to use, easy to navigate, image-intensive shopping app prototype for a no-nonsense camera rental company. Straight-forward interactivity and inclusive design with large hot spots for easy navigation and strolling through the clear images of the products. Using Illustrator, Photoshop, and InDesign to plan was followed with an interactive prototype in Invision.

Early ideas for both a new logo and interface. The logo had to be a descriptive logo and not solely letterform or any abstractions. Preference was towards a black and white logo to be used for everything, not just the rental application.